The Quest to Root Out Friction within the Disney World Experience

In Disney’s $1 Billion Bet on a Magical Wristband, we learn about Disney’s MagicBand and the quest the company took to root out all the friction within the Disney World experience. A few highlights:

  • The project to develop the MagicBand technology started with a challenge from leadership—root out all the friction within the Disney World experience. Look for pain points and barriers to getting into the experience faster.
  • MagicBands are used today to enter the park, to obtain Fast Passes and for payment.
  • Behind the scenes, the magic of MagicBands is powered by thousands of sensors and 100 systems linked together streaming real-time data about where guests are, what they’re doing, and what they want.
  • The article speculates about future uses of the MagicBand technology and says that they may make use of the park’s myriad of cameras to capture candid moments of your family and stitch them together into a personalized film of your experience at the park.

What a great example of starting with the needs of the customer and using innovative technologies to meet those needs.