Which social media platforms should we be using?

  • Social media platforms can be symmetrical (Facebook or LinkedIn) or asymmetrical (Twitter)
  • An advantage of an asymmetrical system is that you can follow whomever you want and attune
  • Signal is information or knowledge that you value
  • Noise is information or knowledge that you do not value or things that are repeated – although having some redundancy may be of value
  • Reflect often and determine if you are still getting value out of your system or not